Nomad Wheel Launch

For the launch of Nomad Wheels’ new 505 Touring wheel, I led the creative direction across multiple touchpoints. I designed the full graphic package, including vehicle livery, event collateral, social media assets and a poster inspired by vintage Dakar aesthetics.

To bring the campaign to life, I also featured in the promotional film, driving my own Land Cruiser through the California desert to field-test the wheels in real-world conditions. This project combined design, storytelling and off-road adventure bringing together my creative vision from concept to execution.